At that time, both WATL and WXIA became part of latter company, named Tegna. The station's studios & offices are located @ One Monroe Place on the north end of Atlanta's Midtown area & it's transmitter is located in the city's Northeast section. Popularly known by it's branding slogan 11 Alive, WXIA is owned by the Gannett Company alongside WATL (ch. Before the sale of the majority interest to AVC, Mr. Overmyer had planned to sign-on the Atlanta station in the 1966–67 period as WBMO-TV. Fox programming moved from WATL to WAGA on December 10, 1994, with WATL briefly reverting to an independent station under the branding "WATL 36." It was jointly owned by the U.S. Communications Corporation (subsidiary of AVC Corporation) station group of Philadelphia holding an 80% interest and the remaining 20% by D.H. Overmyer. WATL is a digital full-power television station that operates with 500 kilowatts of power and is owned by Tegna Media. WATL, virtual channel 36 (UHF digital channel 25), is a MyNetworkTV-affiliated television station licensed to Atlanta, Georgia, United States. For about a week before it left the air, the station ran :30 second announcements with a photograph of its studios at 1810 Briarcliff Road on an art card, announcing that it would soon cease operations, ending with the words "Thank You" on screen.

He was also the host known as Officer Don of the children's TV show The Popeye Club on WSB-TV from 1956 until switching the show to Officer Don's Club House on WATL-TV in 1969.On July 5, 1976, Kennedy returned channel 36 to the air for good. Although it lost the Fox affiliation, WATL kept Fox Kids programming, because WAGA was not interested in it plus WATL was not taking a full-time network. During construction, WATL's studios were located with WXIA at 1611 West Peachtree Street, behind competitor WSB. It was reported that U.S. Communications spent $1 million on programming the first year, including Lost in Space and a block of dinnertime game shows. FCC approval of the transfer was granted on May 12, 1965.

WATL-TV was to remain with U.S. Communications Corporation until sale to a group of Atlanta investors in 1974.

On November 19, 1953, the FCC granted a construction permit to Mr Rounsaville for actual permission to construct the station. The station is owned by Tegna Inc., as part of a duopoly with NBC affiliate WXIA-TV (channel 11). The station did affiliate with The WB in January 1995; since the sale to Qwest Broadcasting would not be finalized until December 14, 1995, WATL ended up under the unusual distinction of being affiliated with one network while owned by another, as the station became a WB affiliate (under the branding "WB 36," later changing to "WATL, Atlanta's WB" in 2004) owned by Fox, a condition which lasted nearly a year.

The subscription TV format moved to new sign-on WVEU (channel 69, now CW owned-and-operated station WUPA) in 1982.

The sale was completed on August 7, 2006, giving Gannett the first television duopoly in Atlanta. On June 5, 2006, Tribune announced that it entered into an agreement to sell WATL to the Gannett Company, the owners of Atlanta's NBC affiliate WXIA-TV, for $180 million. The U.S. Communications group was WPHL-TV 17 Philadelphia (no Overmyer ownership interest), WXIX-TV in Cincinnati, KEMO-TV (now KOFY-TV) in San Francisco, and WPGH-TV in Pittsburgh as well as WATL. On June 29, 2015, the Gannett Company split in two, with one side specializing in print media and the other side specializing in broadcast and digital media. 36), Atlanta's MyNetworkTV affiliate. At that time, most daytime programming now came from the Financial News Network (now part of CNBC). Gannett threatened to pull both stations should the skirmish continue beyond October 7 and Dish and Gannett fail to reach an agreement. The two parties eventually reached an agreement after extending the deadline for a few hours. As part of this joint venture, it was announced that CBS-owned WUPA (which included as part of 11 of 14 CBS-owned UPN affiliates that signed a ten-year affiliation deal, and it's one of the three Tribune-owned WB affiliates passed over for an affiliation) would become The CW's Atlanta affiliate. Rival station WGNX (channel 46, now WGCL-TV), then owned by Tribune Broadcasting was already slated to join The WB and had also turned CBS down, forcing CBS to make a deal to buy WVEU.

In this deal, most of New World-owned longtime "Big Three"-affiliated stations, including Atlanta's longtime CBS affiliate WAGA, would switch over to the Fox network. In 1999, Tribune sold WGNX to the Meredith Corporation (and the callsign changed to the current WGCL) and purchased WATL outright in February 2000. Gannett ordered that Dish discontinue AutoHop on the account that it is affecting advertising revenues for WXIA and WATL. WATL, virtual channel 36 (UHF digital channel 25), is a MyNetworkTV-affiliated television station licensed to Atlanta, Georgia, United States. Prior to the acquisition by Gannett, WATL's studios were located at One Monroe Place. In addition, he was in the process of buying existing construction permits for two other UHF stations in San Francisco (KBAY-TV, channel 20) and Pittsburgh (WAND-TV, channel 53), as well as applying for new UHF stations in Houston and Dallas. The call letters were chosen for one of his daughters, Barbara Morton Overmyer. WATL returned to the airwaves in 1976, under new ownership. In 1992, WATL and WXIN were included in Chase's merger with Renaissance Broadcasting. As a result, Fox cancelled the plans for a newscast on WATL and put the station up for sale. Basically WATL had the same exact programming it had as a Fox affiliate minus the prime time Fox shows and weekend sports.

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