Click here to view our range of men's & women's clothing. He launched a major overhaul of the retailer, refocusing on design and the brand’s identity and scrapping a planned kidswear range and new footwear licensing deal.Last week Dunkerton said he had done enough to “save Christmas” at Superdry to take it through the crucial trading period.Chairman Peter Williams said: “As interim CEO, Julian has already been working closely with the team to execute this plan and while much remains to be done, the necessary foundations are being laid.” Williams said the company was still searching for Dunkerton’s longer term successor.While it makes sense that the man who initiated the turnaround should be around to see it through, Superdry faces a challenging retail environment as shops face competition from online sales and a fall in consumer spending.Dunkerton may have built the company to its heights but he was also involved at Superdry during part of its decline.

Welcome to the official Superdry shop - Our summer sale is now on, with 50% off our sale lines! This enabled him to concentrate on his main passion for the development of new lines of product and working with and mentoring up and coming new designers. GlobalData Retail 5 April 2019.

(Reuters) - Superdry named its co-founder and former boss Julian Dunkerton as interim chief executive officer on Tuesday after a majority of the British fashion group’s board stepped down. Superdry named Peter Williams, an industry veteran who is the current chairman of online fashion retailer Boohoo, as chairman.

The founder of Superdry, Julian Dunkerton, gives up his role as CEO to focus on developing the brand's products and image. We've detected you are on Internet Explorer. In 2015, Dunkerton stepped down as chief executive of Superdry however remained on the board taking on the role of Brand Founder and Product Development Director. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com.Copyright ©2020 Dow Jones & Company, Inc. All Rights Reserved. Of course, the past can be informative so you might be interested in considering this analytical visualization showing the company history of … He told Liberum: “The interaction between stores and the internet is going to be so fundamental to the future of retail. For the best Barrons.com experience, please update to a modern browser. Superdry founder named interim CEO as majority of board steps down 1 Min Read FILE PHOTO: A window display is seen at a Superdry store in London, Britain, March 1, 2019. The over-50s specialist has this morning revealed that Euan Sutherland (pictured), most recently the CEO of Superdry plc, the global digital brand, will assume the role from January 06 next year. CEO compensation is one thing, but it is also interesting to check if the CEO is buying or selling Superdry (free visualization of insider trades). Diverse product ranges key as Dunkerton returns as CEO of Superdry. Superdry chairman Peter Williams admitted that the reappointment of co-founder Julian Dunkerton as interim CEO in May was “all a bit bizarre”, in a refreshingly honest conversation with Drapers editor Kirsty McGregor at Drapers Fashion Forum in London last week. We’ve continued to grow our legacy through new ranges such as Superdry Snow (2014), Superdry Sport (2015) and the Idris Elba + Superdry collaboration (2015). The company may need more than a just a figurehead to return it to its former glory.Superdry stock rose 1% on Monday after the British retailer said co-founder Julian Dunkerton will stay on as chief executive until April 2021.Copyright ©2020 Dow Jones & Company, Inc. All Rights ReservedThis copy is for your personal, non-commercial use only. In October 2014, we announced the appointment of Euan Sutherland as our new CEO.

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